A family concern for 40 years

Celebrating 40 years

As the UK’s leading independent supplier of horticultural displays, we take great pride in the fact many of our clients have been with us for over 20 years.

We recognise, as a family-run business operating in a competitive environment, how important it is to give that bit extra.

Even in the early days Keith Rowlands and his boys were getting educated with the horticultural world.

Things have moved on since the early days when renting plants seemed a crazy idea to many people. And during our four decades we have installed schemes in offices, restaurants, hotels, cruise ships, shopping malls and schools. You name it, we’ve done it.

In 2009 we moved our headquarters to a barn in the Cheshire countryside, complete with a four-acre field. Our stunning showroom us full of our signature displays, both real and fake, as well as our beautiful hand-crafted containers, while our field has been filled with show-stopping trees.

We were proud to celebrate our 40th anniversary in 2015 and we cannot wait for the next 40.
I wonder where it will take us.

Our people

We may not all be related but we certainly are like a family


Keith & Vivienne Rowlands

Keith set up the business in 1974, asking the bank for a £1,000 loan to set him on his way.
This was refused, so he sold the family car and bought a van and some plants, which he kept in the kitchen at home and went out renting his displays.

Within three years the same bank was his biggest customer.

Vivienne has always been his right-hand woman and was often found by his side planting up the displays, whilst juggling two small boys. Vivienne has always been up there with her creative flare and makes the most magnificent of replica floral displays. Even now she is the best we have at putting together arrangements and outstanding replica Christmas displays.

  • Managing Director

    Richard Rowlands

    Richard joined the family company aged 16 as an interior landscaper. His first role was watering plants in our clients’ offices and he has since worked his way up the ladder.

    Today, Richard works alongside some of the country’s most influential interior designers to create amazing displays; with restaurants, bars and offices across the UK showcasing his wild ideas.

  • Sales Manager

    Jessica Rowlands

    Jessica has a background of office recruitment and had been doing that for a number of years before helping out in 2004 and has never looked back.

    Jessica has built up the sales of the business with new and loyal clients. Jessica has a lot of input into the social media world of I Want Plants and also designs in the showroom/shop.

  • Head of Interior Landscaping

    Penny Clemo

    Penny has been with the company over 20 years now, which I think makes her an honouree Rowlands. Penny joined the company as an interior landscaper and loved the job so much she has stayed ever since.

    She plays an important role with speaking to clients and sorting out the day-to-day tasks of the ever-changing diary.

  • Financial Controller

    Julie Moseley

    Julie is a much valued member of the I Want Plants team, looking after everything and everyone in the office.

    Julie joined the company in 2005 and we are not sure how we would cope without her. Julie’s employment has always been in accounts and there is no figure or maths sum she can’t work out.

  • Operations Manager
    Ollie Brighton - Operations Manager

    Ollie Brighton

  • Exterior Designer & Customised Projects
    John Stephenson - Exterior Designer & Customised Projects

    John Stephenson