progressive biophilic design - our story

proudly planting since 1974

I Want Plants Directors Richard and Jessica Rowlands

a family business

we’re the uk’s leading independent supplier and creators of green biophilic installations both live and artificial.

operating in a competitive environment, what sets us apart from similar businesses is our personal care and attention to the detail.

i want plants' core objective has always been ‘placing plants closer to people’ and in the early days our founder keith rowlands, was one of the first to pioneer a ‘commercial’ plant-rental service.

back then we were known as ‘Interior Plantscapes’.

since then and over the last four decades we have installed biophilic planting schemes in communal workspaces, offices, hotels, restaurants, bars, airports, care homes and more.

and our business model has evolved to reflect planting design trends and our product services expanded too - including the proud invention of our unique (uk design registered and patent pending), living wall system, HYVERT.

i want plants couldn’t be more ‘biophilic’ and with every live project we complete, we’re helping to make the environment healthier and greener.

I Want Plants Founders Keith and Vivienne Rowlands

company founders, keith and vivienne rowlands

1974

Interior Plantscapes 1974 now known as I Want Plants

originally known as interior plantscapes, our hq (then in chester), having a spot of new double-glazing

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I Want Plants Heritage image

keith and vivienne's son, richard (now our managing director) watching some vintage vehicle signage taking place

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Interior Plantscapes company van

first company vehicle, fully branded
'plant design, sales, rental and maintenance'
A core business service which continues to this day

1981

Keith Rowlands in Interior Plantscapes warehouse

keith taking delivery of some freshly imported plants
the same fantastic working relationships with both dutch and italian suppliers are still going strong

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barn before conversion into I Want Plants Headquarters

finding our next hq!
originally a derelict barn, complete with four-acre field, it was love at first sight

2006

I Want Plants HQ barn conversion 2006

barn conversion complete and our new (and current) hq was ready to move into

2009

Richard and sons with Interior Plantscapes logo in background

our company name and brand evolves over the years along with our extensive horticultural expertise and understanding

expertise which passes from one generation to the next

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Three generations of the Rowlands family

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I Want Plants logo 2010

first company rebrand to i want plants and i want trees

2015

Exterior plants and trees installation by I Want Trees now known as I Want Plants

i want trees (IWT) was a specialist division of i want plants creating instant gardens for private clients using 8m tall trees and hedges

We owe a lot of our large-scale plant handling knowledge to IWT and we still implement IWT methodology within our major live projects today

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2015 TeamIWantPlants

the i want plants team continues to grow - we may not all be related but our love for all things green always connects us

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I Want Plants company logo

there's another bold pink company rebrand as we merge i want plants and i want trees together to form one simple and memorable company name and logo, i want plants

2020

First major HYVERT living wall project in manchester 2020

our HYVERT Living Wall System is launched

Keith and son, Richard standing in the fore of our first major HYVERT project

2021

I Want Plants Richard Rowlands and Joseph Rouse at WHP Manchester - HYVERT Noise Abatement experiment

our knowledge transfer partnership (ktp) with manchester metropolitan university is formed

a truly monumental moment in the company's history which has enabled
us to forge ahead with our science led green infrastructure

image: our md richard and our scientific research & development lead, joseph
check out our youtube channel (link - bottom of page), for the full story behind our HYVERT noise abatement experiment at the warehouse project manchester

2021

I Want Plants and Hilti a business partnership

a strong supplier partnership is formed when we teamed up with the worlds finest fixings company, hilti

using hilti 'fixings' and expertise for every HYVERT project ensures the highest levels of safety and reliability are adhered to

2021

I Want Plants EV and HYVERT living wall

desire to constantly improve our esg performance means we continually upgrade our vehicle fleet at every available opportunity

we were delighted to take delivery of our first ev vehicle back in 2022

2022

IWP team image 2023 all wearing branded uniform

we now have a team of forty staff, ranging from plant-care technicians, living wall production specialists, bespoke projects and tree builders, nursery staff, visual merchandisers, florists, fifteen office staff and two office dogs

2023

HYVERT Living Wall Technicians

based from our headquarters in south manchester, today our project work takes us across the uk and i want plants hq is complete with offices, showroom, custom fabrication for projects, HYVERT living wall production site and commercial nursery

2024

I Want Plants MD Richard Rowlands and son

I Want Plants - the third generation. Richard's eldest son Max joins the family business, including a trip to one of our European suppliers in Holland.

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I Want Plants Directors Richard and Jessica Rowlands standing in front of infant HYVERT living wall

i want plants company directors, richard rowlands (managing director) and jessica rowlands (design director)

Richard, focussed on the positive environmental impact the company can make and leading with clarity

Jessica, creatively steering the company's continued growth and esteemed reputation

they are the driving force at the heart of I Want Plants instilling a company culture where every employee feels heard and valued and has the opportunity to professionally grow with the business

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HYVERT MMU Installation at All Saints

placing plants closer to people since 1974 and driven in our belief that promoting and implementing sustainable biophilic design and green Infrastructure within the built environment will play a key role in reducing negative environmental impact and make cities and urban spaces healthier for all

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